WDC 5 year event strategy


Whangārei, Northland
Client: Whangārei District Council

Collaborators: Mark Henley, Tim Walker, Clem Devine, Craig Wilson.


What happens next in Whangārei’s public venues?

Fresh Concept spearheaded a collaborative effort to deliver a 5-year event strategy for Whangārei District Council. A comprehensive process brought together industry experts in co-design workshops with the local events community. A place- and people-led approach informed the delivered strategy, allowing for a five-year plan that enlivens and activates Whangārei across events big and small, including the launch of the Hundertwasser Centre, cruise ship arrivals, and the Women's Rugby World Cup in 2021.