St Kevins Arcade
Reviving one of Karangahape Road’s best-loved locations
St Kevin’s Arcade holds a special place in the hearts of many an Aucklander. After its sale and restorative works, Fresh Concept worked with owners The Icon Group to establish a people-led online presence. A strategy was implemented to retain a digital placemaking link with the surrounding community of retailers and visitors.
Client: The Icon Group
Collaborators: K Road Business Association
Social Media Strategy and Management, Digital Placemaking