Parnell Place Strategy

Parnell, Auckland
Client: Parnell Business Association

Auditing, mapping, events and activation strategy


Formulating a fresh plan for one of Auckland’s oldest quarters

Parnell is a unique neighbourhood among the inner city suburbs of Auckland. Historic, close knit, and inviting, the area holds cultural and heritage value. We helped to bring the realities of that value to the fore, undertaking a detailed place audit of the Parnell Business Association area, and generating a comprehensive strategy and series of events and activations to align with the Parnell business Associations goals for the area.